A TVC for the Japanese electronics giant Sony, showcasing the waterproof Xperia phone, done by building the the world’s first underwater store. Involving major prep, logistics, casting, production and VFX, this award winning TVC was shot off The World Islands off the coast of the Dubai.

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Client: Sony

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My Role: Producer

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Agency: FP7

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Production: Muddville

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CGI: NDigitec

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Date: 2015